Colgate kids toothpaste comes with 0 percent artificial flavours, preservatives, sweetness and color so you don’t have to worry about exposing your kid to artificial ingredients. It contains age appropriate fluoride level (supervise to minimize swallowing). This delicious natural strawberry flavoured premium toothpaste, especially designed for kids of 3-5 years, turns brushing battles into a breeze. Mom’s often find it difficult to get their little ones to brush their teeth every day, therefore, Colgate Natural toothpaste for kids offers a fun way to ensure they enjoy good oral care habits early on! It protects against cavities and strengthens soft enamel of little teeth helping them scoot their way to healthy smiles.